Founded in 1953 by 25 local businessman to promote rodeo week and the Redding Rodeo, the one-of-a-kind Asphalt Cowboys are known for their yellow shirts, green neckerchiefs, and loud side arms. One of the West’s most unique and colorful groups aid in the promotion of the Shasta County Sheriff’s Posse Rodeo, now the Redding Rodeo Association. The Asphalt Cowboys’ stated purpose is: “To aid and assist, in any way deemed lawful, in helping the Redding Rodeo Association in the promotion of the Redding Rodeo.”